The How Digital Marketing Works® Podcast
This podcast is the result of more than 20 years of research, which includes teaching digital marketing at New York University’s School of Professional Studies, consulting with marketers around the world, innovating in the marketing trenches, and more.
What we’ve learned is that understanding digital marketing requires a serious commitment to continual improvement. The digital marketing landscape is deep and wide and there’s as much to know as there are sources of info.
If you’re currently working in digital marketing, trying to get started in the space, launching a business, or connected to the industry in any other way, you’re in the right place.
The How Digital Marketing Works® podcast will help you stay current, relevant, and grow. It packs digital marketing smarts into a snackable package that you can listen to anywhere, any time. We hope you enjoy it and find it useful.
We’re always looking for marketing leaders to be podcast guests. If you know someone, contact us here with their info, and we’ll reach out.
Episode #05: Doug Harrison – Senior Director of Marketing, Scholar Share (California’s 529 College Savings Plan)
Doug Harrison is the senior director of marketing for Scholar Share, California’s 529 college savings plan. In this episode, Doug shares his approach to designing and activating an integrated marketing plan for a diverse audience, with more than 50% of the budget going to digital marketing channels.read more
Alison Lichtenstein is the Director of Customer Experience Design at Dow Jones. In this episode, Alison dishes on what customer experience design means and how she and her team design the end-to-end customer experiences for Dow Jones’ Consumer and B2B products (The Wall Street Journal, Factiva, Marketwatch, Barron’s, and more). She also shares practical advice for marketers seeking tried and true ways to optimize the customer experience.read more
Drew Harteveld is a digital practice leader at New Vantage Partners in New York. He’s served as VP of Digital Operations for linear broadcast network Univision Communications and has held technology leadership positions at Martha Stewart Living Omnimedia, Time Inc., and CIT. In this episode, Drew drops some serious knowledge about the importance of leveraging and maximizing data, digital transformation, and the benefits of using Agile principles in marketing.read more
Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in design, content, social, and search for clients in the luxury and lifestyle hotel space. Adam talks social media marketing, building a digital agency on a shoestring, and lessons learned from more than ten years in the digital marketing space.read more